For me it is quite simple: Using Ducats gives me a great incentive, "I want to give priority to — and I’m willing to make an effort for — my region or community. The money I spend will stay in Shepparton and be re-used many times to benefit local businesses."
I'm looking forward to seeing how many people are keen to support our local businesses by grabbing a few Ducats and vice-versa, how many businesses want to support the needs of local people by selling them goods/or services in return for Ducats.