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Our Ducats launched knowing it would evolve

17/3/2016

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A few days ago I learnt to ride a Segway. I am not much into trying new thrillseeking things where I could fall and do some damage...or look a real goose. It must be older age setting in and being very much aware of one's mortality.
So I went with some apprehension and left it till last to be shown what to do. My wife, Judy, went first. I was pretty clumsy at first then I got the hang of it and loved the experience.
I am much more confident in turning my ideas into reality and launching the idea even though there are still questions and some uncertainty. This was the case with launching Shepparton's Ducats. In many ways we launched before we were ready but.. It was time, it would evolve.
Seth Godin (world's number one business blogger) sums it up well...
Show your work 
"It's tempting to sit in the corner and then, voila, to amaze us all with your perfect answer.
But of course, that's not what ever works. 
What works is evolving in public, with the team.
Showing your work. Thinking out loud. Failing on the way to succeeding, imperfecting on your way to better than good enough.

Do people want to be stuck with the first version of the iPhone, the Ford, the Chanel dress? Do they want to read the first draft of that novel, see the rough cut of that film? Of course not.
Ship before you're ready, because you will never be ready. Ready implies you know it's going to work, and you can't know that. You should ship when you're prepared, when it's time to show your work, but not a minute later.
The purpose isn't to please the critics. The purpose is to make your work better.
Polish with your peers, your true fans, the market. Because when we polish together, we make better work."


2 Comments
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